BEA will deploy a 2026 Black Voter Engagement program to mobilize infrequent Black voters, with a specific focus on young Black men, in critical states and districts where the Black vote will be decisive in determining electoral outcomes.
We will reach voters through targeted social media micro-influencers, culturally relevant digital ads, text messages, and town halls.
This builds on our 2024 program, which achieved a 38% overall engagement rate, well above industry benchmarks of 21–36%, and drove a +16% increase in responses supportive of our candidates and a -12% decrease in support for opposing candidates.