FOR IMMEDIATE RELEASE

Contact:
crodriguezhernandez@skdknick.com   

The program will include a texting and digital ad campaign in five key battleground states

WASHINGTON, DC – Today, the Black Economic Alliance (BEA),a nonpartisan group of Black business leaders and aligned advocates, launched a mobilization program targeting infrequent Black male voters in Georgia, Michigan, Nevada, North Carolina, and Pennsylvania. The program will engage more than 700,000 infrequent Black voters utilizing text messaging and digital advertising to deliver messages about the importance of voting for candidates who will prioritize Black work, wages, and wealth and advance an opportunity economy. 

“The data is clear: this election cycle, Black male voters care most about raising wages, lowering costs, and building wealth – issues BEA has led on for years,” said BEA CEO Samantha Tweedy. “The data also makes clear that Black business leaders are the most trusted messengers to Black male voters on these issues. That is why we are activating our unmatched network of Black business leaders across the country to deliver messages directly to this critical voting bloc.”

Polling released just last week shows that more than one-quarter of Black men under 50 said they would vote for President Trump and turnout interest among Black men under 30 is at just 51 percent.

Data from a recent poll and focus groups commissioned by BEA — conducted by Lake Research and HIT Research,* respectively — shows economic issues are the top 4 issues driving Black male voters, above immigration, abortion, and national security:

• Black male voters rank low wages and low pay as a top financial challenge facing their families today, along with the cost of food and groceries, and rent and mortgage costs.
• Six out of ten Black male voters rank increasing affordable housing as the top issue elected leaders should prioritize. 56% of Black male voters strongly favor funding to build more housing to lower rental and housing costs for American families. 
• 57% of Black male voters rank creating jobs and developing the workforce as a top-2 issue elected leaders should prioritize.
• 65% of Black male voters strongly favor lower taxes for working-class families and 57% support no taxes on tips. 55% of Black male voters say reforming taxes to make the economy fairer is one of the top four issues elected leaders should prioritize. 

The poll also found that Black business leaders are the most trusted messengers on those issues and tested significantly higher (13 points) than the next highest messenger. 

*Survey conducted by Lake Research Partners from August 7-19, 2024, of 1,700 registered voters nationwide (911 Black voters) — including a sample of 800 registered voters in the base, a sample of 800 Black registered voters, and an oversample of 100 Latino/a registered voters nationwide. 

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About the Black Economic Alliance

The Black Economic Alliance is a coalition of Black business leaders and aligned advocates committed to driving economic progress for the Black community through public policy, advocacy, and engagement with government and business leaders. Led by a board that includes executives from a range of industries including media, finance, pharmaceutical, nonprofit, and tech, BEA uses its collective power and business acumen to advance policies that will improve work, wages, and wealth for Black Americans. | https://bea.briteweb.com/